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ADVERTISING WITH MINORITY PERSPECTIVE
Minority Perspective is the only news service aimed at black and minority ethnic communities (BME) in the Midlands. Businesses have an opportunity to promote their services and products to a potentially untapped market. The West Midlands is the most ethnically diverse region after London. Nearly one in seven (13.9%) of the total population of the West Midlands are from an ethnic group. Out of every 1000 people in the West Midlands on average:
•73 are Asian
•26 are White non-British
•20 are Black 14 are Mixed race
•3 are Chinese
Birmingham, England’s second largest city has nearly 200,000 Asians and 60,000 Black residents. In Wolverhampton 14% of Asians make up the total population and in Coventry Asians make up 11% of the population. The West Midlands has the second largest black population, 104,000 black residents live in the West Midlands, with 6.1% living in Wolverhampton and 4.6% living in Birmingham.
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